One Plus One Equals Three: A Masterclass in Creative Thinking

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9781447287056: One Plus One Equals Three: A Masterclass in Creative Thinking
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How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

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Review:

""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"

""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"

Book Description:

A masterclass in how to be more creative, from one of the world's true advertising greats

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9781447287032: One Plus One Equals Three: A Masterclass in Creative Thinking

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ISBN 10: 1447287037 ISBN 13: 9781447287032
Publisher: Macmillan, 2015
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Book Description Pan MacMillan, United Kingdom, 2016. Paperback. Condition: New. Reprint. Language: English. Brand new Book. How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate. Seller Inventory # FOY9781447287056

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