Mastering Fashion Marketing: 29 (Palgrave Master Series) - Softcover

Jackson, Tim

Softcover

ISBN 10: 140391902X ISBN 13: 9781403919021

Publisher: Palgrave, 2008

Synopsis

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

About this title

About the Author:

TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, and Chair of their Fashion Management Group. He is a member of the editorial panel of The Journal of Fashion Marketing and Management and regularly comments on fashion business issues in the media. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger. DAVID SHAW is Senior Lecturer in Marketing and Retailing at the London College of Fashion, UK. He has worked from shop floor to director level for many of the UK's greatest fashion companies inclu

About this edition

• Publisher: Palgrave
• Publication date: 2008
• ISBN 10: 140391902X
• ISBN 13: 9781403919021
• Binding: Paperback
• Number of pages: 396