Sonic Branding: An Introduction: An Essential Guide to the Art and Science of Sonic Branding

4 avg rating
( 8 ratings by Goodreads )
 
9781403905192: Sonic Branding: An Introduction: An Essential Guide to the Art and Science of Sonic Branding
View all copies of this ISBN edition:
 
 

Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

"synopsis" may belong to another edition of this title.

Review:

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

From the Author:

Sonic branding has been with us for over 100 years and has developed on both sides of the Atlantic. This book charts its rise from In My Merry Oldsmobile to Intel Inside via the worlds great brands and demonstrates how Disney, Coke, British Airways and many others have taken full advantage of our delight in the expressive qualities of voice, ambience and especially music.

By taking a tour through the history of music in Hollywood, religion and advertising, An Introduction To Sonic Branding identifies the most important lessons for understanding the subject. In doing so, it creates a fantastic new resource for anyone who wants to harness the emotive power of music for brand building. It will open the ears of anyone who wants to know how their understanding and use of brands has been shaped by the smart use of music and change the way you listen to your world forever.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781349509775: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Featured Edition

ISBN 10:  1349509779 ISBN 13:  9781349509775
Publisher: Palgrave Macmillan, 2003
Softcover

9783896344038: Sonic Branding

Softcover

Top Search Results from the AbeBooks Marketplace

1.

D. Jackson
Published by Palgrave USA, United States (2004)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Palgrave USA, United States, 2004. Hardback. Condition: New. 2003 ed. Language: English. Brand new Book. Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. Seller Inventory # LHB9781403905192

More information about this seller | Contact this seller

Buy New
59.94
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

D. Jackson
Published by Palgrave USA, United States (2004)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)

Book Description Palgrave USA, United States, 2004. Hardback. Condition: New. 2003 ed. Language: English. Brand new Book. Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. Seller Inventory # AAZ9781403905192

More information about this seller | Contact this seller

Buy New
64.55
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

D. Jackson
Published by Palgrave USA, United States (2004)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)

Book Description Palgrave USA, United States, 2004. Hardback. Condition: New. 2003 ed. Language: English. Brand new Book. Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. Seller Inventory # AAZ9781403905192

More information about this seller | Contact this seller

Buy New
66.68
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

D. Jackson
Published by Palgrave Macmillan (2003)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)

Book Description Palgrave Macmillan, 2003. HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781403905192

More information about this seller | Contact this seller

Buy New
67.86
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Jackson, Daniel M.
Published by Palgrave Macmillan UK 2003-10-06, Basingstoke (2003)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Hardcover Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description Palgrave Macmillan UK 2003-10-06, Basingstoke, 2003. hardback. Condition: New. Seller Inventory # 9781403905192

More information about this seller | Contact this seller

Buy New
64.46
Convert currency

Add to Basket

Shipping: 4.99
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Jackson, Daniel M.; Fulberg, Paul
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Quantity Available: 3
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 1668421-n

More information about this seller | Contact this seller

Buy New
57.15
Convert currency

Add to Basket

Shipping: 15
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Jackson, Daniel M.
Published by AIAA (2017)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Paperback Quantity Available: 10
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)

Book Description AIAA, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Seller Inventory # ria9781403905192_lsuk

More information about this seller | Contact this seller

Buy New
69.85
Convert currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Jackson, Daniel M.; Fulberg, Paul
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Quantity Available: 3
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 1668421-n

More information about this seller | Contact this seller

Buy New
72.10
Convert currency

Add to Basket

Shipping: 2.14
Within U.S.A.
Destination, rates & speeds

9.

Daniel M. Jackson
Published by AIAA 2004-01-01 (2004)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Hardcover Quantity Available: 3
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description AIAA 2004-01-01, 2004. Hardcover. Condition: New. Seller Inventory # 6666-LBR-9781403905192

More information about this seller | Contact this seller

Buy New
60.72
Convert currency

Add to Basket

Shipping: 14.35
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

D. Jackson
Published by Palgrave Macmillan (2003)
ISBN 10: 1403905193 ISBN 13: 9781403905192
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description Palgrave Macmillan, 2003. HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781403905192

More information about this seller | Contact this seller

Buy New
63.64
Convert currency

Add to Basket

Shipping: 15
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book