Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits (Wiley Nonprofit Authority)

Waters, Joe

Hardcover

ISBN 10: 1118615468 ISBN 13: 9781118615461

Publisher: Wiley, 2013

40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. * Presents new and improved fundraising strategies for raising money from businesses from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. * Written by an experienced fundraiser and renowned blogger and speaker on business giving. * Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful and lucrative partnerships.

From the Back Cover:

PRAISE FOR FUNDRAISING WITH BUSINESSES

"Joe Waters has been preparing his whole life to write this book. He has worked at the intersection of business and philanthropy for many years and knows the challenges and opportunities. This is the guidebook for fundraisers who want new and innovative ways to raise money with businesses. It's easy to follow and has excellent and usable examples. The book's ties to Pinterest will keep it fresh with new ideas. I just love it and you will too!"
--Carol Cone, Global Practice Chair, Business + Social Purpose, Edelman

"Leave it to Joe Waters to produce the ultimate idea book for nonprofits seeking actionable ideas for raising cold hard cash with business partners. Written with Joe's signature sense of humor and no-nonsense approach, Fundraising with Businesses is a winner. Can't wait to feature it in the Cause Marketing Forum bookstore."
--David Hessekiel, President, Cause Marketing Forum; coauthor of Good Works!

"Joe Waters is the person we all look to for sound advice and great ideas. In Fundraising with Businesses, he pulls back his creative curtain and unveils a wealth of proven, profitable strategies. Take this book and change the financial success of your nonprofit organization."
--Bruce Burtch, cause pioneer and author, Win-Win for the Greater Good

"Joe Waters' latest book is crammed with practical ideas and tips that any nonprofit (large or small) can and should use to connect with the business community. Each chapter in Waters' book is a literary high-energy bar--loaded with the right ingredients, easy to digest and fun to read. From cover to cover, Fundraising with Businesses is a winner!"
--Curt Weeden, founder, New Strategies Forum and author of Smart Giving Is Good Business

"Joe cuts through the clutter to help nonprofits raise more money from businesses. If you're a small nonprofit looking for new ways to raise money with businesses, this book is a must-read. Joe spent nearly 20 years in the trenches and can lead you to success. He's raised millions of dollars and recruited hundreds of corporate partners. This is a tell-all book that every nonprofit should read."
--Joanna McDonald, coauthor, Cause Marketing For Dummies; Director, Cause Marketing, Boston Medical Center

"Insightful, smart and innovative. A must-read for anyone who works in the world of cause marketing!"
--Jessie Sherrer, Senior Manager, Share Our Strength

About the Author:

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of Cause Marketing For Dummies.