About the Author:
Mary Ellen Lepionka is a writer, presenter, and publisher of professional resources for academic authors and editors. She conducts workshops in academic authoring and higher education publishing. Her background includes classroom teaching and curriculum development at the college and high school levels. In her 30-year career in educational publishing, in-house and as a consultant, Lepionka has worked on more than 80 textbook manuscripts, including 27 first editions. Her clients have incuded Pearson Education, Prentice-Hall, Allyn and Bacon, Houghton Mifflin, McGraw-Hill Higher Education, John Wiley & Sons, Inc., Sage, Inc., and others, as well as corporate clients. Mary Ellen Lepionka also is the author of Writing and Developing College Textbook Supplements (Atlantic Path Publishing, 2005).
Synopsis:
Lepionka, a veteran development editor in higher education publishing, empowers academic authors and textbook writers to undertake textbook development on their own. She shows how to interest a publisher in a manuscript and how to negotiate an agreement, then gives advice on establishing an authorial voice, organizing the material, controlling leng
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