Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

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9780887308246: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Review:

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

Synopsis:

This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a product.

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Other Popular Editions of the Same Title

9780060745813: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

Featured Edition

ISBN 10:  0060745819 ISBN 13:  9780060745813
Publisher: Harper Business, 2011
Softcover

9780887307652: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Harper..., 1995
Hardcover

9781900961585: Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge

Capstone, 1998
Softcover

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Book Description HarperBusiness, U.S.A., 1999. Soft cover. Condition: New. The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business. Review:This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. Seller Inventory # 004249

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