Write On Target (NTC: LANGUAGE ARTS) - Hardcover

Mcgraw-Hill, N/A

Hardcover

ISBN 10: 0844259144 ISBN 13: 9780844259147

Publisher: McGraw-Hill Education, 1997

Synopsis

Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package

About this title

Synopsis:

A guide to writing a money-generating sales letter for anyone with a product to sell. Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 1997
• ISBN 10: 0844259144
• ISBN 13: 9780844259147
• Binding: Hardcover
• Number of pages: 280