Write On Target: Direct Marketer's Copywriting Handbook (NTC: LANGUAGE ARTS)

4 avg rating
( 7 ratings by Goodreads )
 
9780844259147: Write On Target: Direct Marketer's Copywriting Handbook (NTC: LANGUAGE ARTS)
View all copies of this ISBN edition:
 
 

Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package

"synopsis" may belong to another edition of this title.

Synopsis:

A guide to writing a money-generating sales letter for anyone with a product to sell. Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

McGraw-Hill
ISBN 10: 0844259144 ISBN 13: 9780844259147
New Hardcover Quantity Available: 1
Seller:
ABC
(Saint Louis, MO, U.S.A.)

Book Description Hardcover. Condition: Brand New. New. Seller Inventory # DH29HCpg2206toend-22316

More information about this seller | Contact this seller

Buy New
37.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Mcgraw-Hill, N/A
ISBN 10: 0844259144 ISBN 13: 9780844259147
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # M-0844259144

More information about this seller | Contact this seller

Buy New
58.51
Convert currency

Add to Basket

Shipping: 3.86
Within U.S.A.
Destination, rates & speeds