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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

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9780814437315: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
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It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!Weaving hacks, tips, idea starters, and more, chief brand strategist Nick Westergaard has provided in Get Scrappy a plan of attack for businesses of any size to:* Demystify digital marketing in a way that makes sense for your business* Do more with less* Build a strong brand with something to say* Create relevant and engaging content for your social media platforms* Spark dialogue with your community of customers* Measure what matters* And moreThe result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!

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Review:

..".demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."--Retail Observer



..".offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." --Martin Zwilling, Forbes.com



"Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess...and lands on your shelf of go to resources." --Lead, Follow...or Get out of the Way



..".distills a realm of marketing know-how into chunks even a small organization can capitalize on." --Online Searcher



..".packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." --Inc



..".this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." --Inc



..".provides an entire system for scrappy marketing, starting with the steps you can't miss...a practical guide to helping you achieve big results on a small budget." -Mashable

From the Back Cover:

"Are you feeling like David in a field of marketing Goliaths? Get scrappy! Organizations of any size can use the principles in this book to stretch their digital marketing reach." -- Daniel H. Pink, author of Drive and To Sell Is Human

"Nick understands that sooner or later, it's all marketing, and because the internet is everywhere, sooner or later, everything you do shows up online. This book will help you think hard about the choices you'll need to make as you seek to make an impact." -- Seth Godin, author of Unleashing the Ideavirus

"The most practical book there is about guerrilla marketing in the social era; Nick Westergaard offers sound, strategic advice that will work for any and every business." -- Jay Baer, President of Convince & Convert and New York Times bestselling author of Youtility

"Good marketing isn't about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard's detailed advice about how to Get Scrappy--and do more with less--is certain to improve your business." -- Dorie Clark, author of Stand Out and Reinventing You, and Adjunct Professor, Duke University's Fuqua School of Business

"There's never been a better time to grow your business by getting scrappy. Today buyers research companies, products, and services on the Web first and you can reach them at precisely the right moment . . . for free! Nick shows you how and he does it in an endearing style." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"Get Scrappy presents an elegantly simple approach to getting the most out of the two marketing resources no business ever has enough of: time and money. Get Scrappy isn't just a formula for success. It is a mindset designed to deliver bigger results with less stuff." -- Andrew M. Davis, author of Brandscaping and Town Inc.

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