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The Graphic Designers Business Survival Guide - Softcover

 
9780814432419: The Graphic Designers Business Survival Guide
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Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:

· Create a website and portfolio that highlight design solutions

· Do pre-pitch research and deliver winning presentations

· Prepare inviting proposals that win lucrative contracts

· Establish a reliable system for tracking billable hours (and staying solvent)

· Use cold-calling strategies even sales phobics can master

· Quantify design decisions in ways that business management can relate to and respect

· Break out of “freelancer” mode to highly compensated creative consultant

The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.

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Review:
"Trust us, this book isn't just good for folks in the graphic design industry, it's good for anyone looking to do freelance work or set up their own company." --NY Creative Interns



"This is a great book on starting and running a graphic design business....a great tool." --Reading Room Book Reviews



"Whether you're a full-time freelancer or do a few projects on the side, this book will help ensure your success." --How magazine

From the Back Cover:
Congratulations! You've got your own graphic design business--a dream job. Now for the reality part. As you've probably discovered (or will soon), the creative life comes with tons of noncreative tasks: hunting for work, writing proposals, organizing processes, tracking bills, and stressing about staying solvent. The Graphic Designer's Business Survival Guide will help you succeed. Packed with real-life business wisdom you don't learn in design school, this invaluable guide reveals the secret for building a profitable, sustainable business: communicating with clients and prospects on their terms.

That means understanding marketing objectives and corporate culture, quantifying design decisions in ways that management can relate to, and cultivating sound business practices.

Packed with insider tips and techniques from the author's own experience transitioning from struggling freelancer to highly valued creative consultant, as well as a wealth of client letters, production schedules, nondisclosure agreements, creative briefs, time tracking templates, progressive billing forms, and other sample documents, The Graphic Designer's Business Survival Guide explains how to:

- Develop a unique market niche that sets you apart

- Create a website and portfolio that highlight design solutions

- Do pre-pitch research and deliver winning presentations

- Establish a reliable system for tracking billable hours

- Use cold-calling strategies even sales phobics can master

- Make design decisions based on bottom-line results that clients value

Great designers don't always have great design businesses. The Graphic Designer's Business Survival Guide helps you stand out and succeed with your professionalism, efficiency, and consistent business focus.

Lawrence J. Daniels is past president of DanielsDesign Inc., a New York-based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.

"About this title" may belong to another edition of this title.

  • PublisherAMACOM
  • Publication date2013
  • ISBN 10 0814432417
  • ISBN 13 9780814432419
  • BindingPaperback
  • Number of pages240
  • Rating

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Book Description Paperback. Condition: new. Paperback. Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designers Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. Youll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of freelancer or starving artist mode and enter into the role of a highly compensated creative consultant--one who stands out to clients. In todays crowded and competitive field of graphic design, author Larry Daniels has some important advice to help you succeed: focus less on the design--and more on the business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780814432419

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Book Description Condition: New. 2012. Paperback. A guide explains how to build a profitable, sustainable design business. It reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning presentations; prepare inviting proposals that win lucrative contracts; and, establish a reliable system for tracking billable hours. Num Pages: 240 pages, Illustrations. BIC Classification: KJM; KNT. Category: (G) General (US: Trade). Dimension: 153 x 229 x 15. Weight in Grams: 398. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780814432419

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