Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:
· Create a website and portfolio that highlight design solutions
· Do pre-pitch research and deliver winning presentations
· Prepare inviting proposals that win lucrative contracts
· Establish a reliable system for tracking billable hours (and staying solvent)
· Use cold-calling strategies even sales phobics can master
· Quantify design decisions in ways that business management can relate to and respect
· Break out of “freelancer” mode to highly compensated creative consultant
The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.
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Book Description Paperback. Condition: new. Paperback. Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designers Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. Youll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of freelancer or starving artist mode and enter into the role of a highly compensated creative consultant--one who stands out to clients. In todays crowded and competitive field of graphic design, author Larry Daniels has some important advice to help you succeed: focus less on the design--and more on the business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780814432419
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Book Description Condition: New. 2012. Paperback. A guide explains how to build a profitable, sustainable design business. It reveals how to: create a website and portfolio that highlight design solutions; do pre-pitch research and deliver winning presentations; prepare inviting proposals that win lucrative contracts; and, establish a reliable system for tracking billable hours. Num Pages: 240 pages, Illustrations. BIC Classification: KJM; KNT. Category: (G) General (US: Trade). Dimension: 153 x 229 x 15. Weight in Grams: 398. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780814432419