Encyclopedia of Corporate Names Worldwide - Softcover

Room, Adrian

Softcover

ISBN 10: 0786437650 ISBN 13: 9780786437658

Publisher: McFarland & Co, 2008

Synopsis

This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from place names, such as Land O'Lakes dairy products and Halex table tennis balls; or from a ""story,"" such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.

About this title

Review:

Extensive coverage...extremely useful - Booklist/RBB; ""gives the origin and etymology of 3,500 names of corporations and products"" - C&RL News; ""well-made...a necessity"" "" - Reference & User Services Quarterly.

About the Author:

The late Adrian Room was a noted toponymist and onomastician. The author of more than 50 reference books about words and names, he lived in Stamford, Lincolnshire, England.

About this edition

• Publisher: McFarland & Co
• Publication date: 2008
• ISBN 10: 0786437650
• ISBN 13: 9780786437658
• Binding: Paperback
• Number of pages: 591