Survey Research Methods (Applied Social Research Methods) - Softcover

Fowler, Floyd J.

Softcover

ISBN 10: 0761921915 ISBN 13: 9780761921912

Publisher: SAGE Publications, Inc, 2001

Synopsis

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:

· Improved techniques for evaluating survey questions

· The latest options available to researchers in using the computer and the internet for surveys

· Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

About this title

Review:

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

(Organizational Research Methods)

About the Author:

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2001
• ISBN 10: 0761921915
• ISBN 13: 9780761921912
• Binding: Paperback
• Edition number: 3
• Number of pages: 192