Survey Research Methods (Applied Social Research Methods)

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9780761921912: Survey Research Methods (Applied Social Research Methods)
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Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:

· Improved techniques for evaluating survey questions

· The latest options available to researchers in using the computer and the internet for surveys

· Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

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Review:

"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language....Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

(Organizational Research Methods)

About the Author:

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

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Other Popular Editions of the Same Title

9781412958417: Survey Research Methods (Applied Social Research Methods)

Featured Edition

ISBN 10:  1412958415 ISBN 13:  9781412958417
Publisher: SAGE Inc., 2008
Softcover

9780803950481: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 1993
Hardcover

9780803950498: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 1993
Softcover

9780803932937: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 1988
Hardcover

9780761921905: Survey Research Methods (Applied Social Research Methods)

SAGE P..., 2001
Hardcover

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