Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

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9780753504581: Dirty Tricks: British Airways' Secret War Against Virgin Atlantic
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Richard Branson's Virgin Atlantic was valued at over 1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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Review:

"if competitve big business is really like this, who needs to invent thrillers?" (Daily Mail)

"Excellent ... already a bestseller, and no wonder - it is a tale of industrial thuggeru, chicanery and espionage which would be incredible as fiction. On another, more enduring level it is a thrilling epitaph to the Thatcher Revolution ...A great read." (Paul Foot)

"An entertaining and informative account ... Most readers will be left gasping." (Independent)

"Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA." (Sunday Times)

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Other Popular Editions of the Same Title

9780316908467: Dirty Tricks: Inside Story of British Airways' Secret War Against Richard Branson's Virgin Atlantic

Featured Edition

ISBN 10: 0316908460 ISBN 13: 9780316908467
Publisher: Little, Brown, 1994
Hardcover

9780316328425: Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

Little..., 1997
Softcover

9780751510638: Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

Sphere, 1996
Softcover

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