Essential Managers: Marketing Effectively - Softcover

Ali, Moi

Softcover

ISBN 10: 0751312134 ISBN 13: 9780751312133

Publisher: DK, 2001

Synopsis

Learn all you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends improving your competitiveness exploiting new opportunities and developing a winning marketing strategy it also provides practical information on enhancing the image of your organization. Power tips help you to dramatically improve your chances of attaining instantly recognizable products.

About this title

From the Author:

With this new, full colour, highly illustrated book, marketing techniques can be relatively straightforward to learn. Creating and carrying out a marketing strategy can be a most enjoyable part of running a business. Not all of your great marketing ideas will work, and you will have disappointments, but they should be balanced by the successes and by the excitement you will feel when you get it right.
Effective Marketing takes you through the whole marketing process, and includes doing market research, pricing, advertising, getting free PR, doing promotions and selling techniques. The book is a little goldmine of useful tips and it features helpful charts, diagrams, case studies, questionnaires, checklists and worked examples.

About the Author:

Moi Ali has worked in marketing for over 15 years and runs her own public relations and marketing company, specializing in clients with limited budgets -- in particular small businesses and charities. She is a regular contributor to marketing and PR journals and is the author of a number of books.

About this edition

• Publisher: DK
• Publication date: 2001
• ISBN 10: 0751312134
• ISBN 13: 9780751312133
• Binding: Paperback
• Number of pages: 72
• Editor: Hayward Adele