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As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-
* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
"synopsis" may belong to another edition of this title.
"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."
Alvin H. Reiss, Editor, 'Arts Management'.
Liz Hill is Director of ArtsProfessional magazine, UK.
Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.
Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.
Brian Whitehead is Publisher of ArtsProfessional magazine, UK.
"About this title" may belong to another edition of this title.
Book Description Butterworth-Heinemann. Condition: new. Seller Inventory # think0750657375
Book Description Butterworth-Heinemann, 2003. Paperback. Condition: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000719662N
Book Description Condition: New. New. Seller Inventory # E-0750657375
Book Description Condition: New. New. Seller Inventory # S-0750657375
Book Description Condition: New. New. Seller Inventory # M-0750657375