Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

 
9780749486235: Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
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Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

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Review:

"A definitive guide to everything you need to know about podcasting." (Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM))

"Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don't get more comprehensive than this." (Kelvin Newman, Founder and Managing Director, Rough Agenda (the company behind BrightonSEO))

"A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it." (Rebecca Moore, Arts Marketing Association (AMA))

"This book is a really practical guide to both podcasting and podcast marketing ¬- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide." (Tracy Hastain, Founder and Director, Wentworth Consultancy)

Book Description:

Demonstrates how to use podcasts effectively for content building, branding and business development to spread your organization's message

Reveals why podcasting is a key way to stand out from the noise of social media

Explains how people really listen and how to use these insights to build personal engagement with listeners

Understand how to build the audience of your podcast through blogging and SEO, advertising and email marketing

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Book Description Kogan Page Ltd, United Kingdom, 2019. Paperback. Condition: New. Language: English. Brand new Book. Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:-Explains how podcasting can drive business results-Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit-Is supported by case studies from influential organizations around the globeQuite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results. Seller Inventory # BTA9780749486235

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