Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

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9780749469955: Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
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Digital Branding

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Review:

"Detailed enough for experienced digital marketers, but clear enough for marketers new to digital, or even non-marketers." (Bianca Smith, Tap Dancing Spiders)

"A solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English." (Said Hamideh, Examiner.com)

"Provides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products." (Midwest Book Review, Library Bookwatch, The Business Shelf)

"A 'must' for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

"A must for any interested in online digital branding opportunities." (Midwest Book Review, California Bookwatch, The Business Shelf)

Book Description:

Guides readers through how to plan, analyse, optimise and above all measure brand campaigns, so they can look at the true ROI of their digital efforts and understand how they impact brand

Demonstrates simple ways top brands such as Sony, NHS and Vodaphone use digital branding to succeed in today's digital world

Written by Daniel Rowles, the voice of the Digital Marketing Podcast - one of iTunes' top 10 business podcasts

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9780749476564: Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

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ISBN 10: 0749476567 ISBN 13: 9780749476564
Publisher: Kogan Page, 2015
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