Branded Beauty: How Marketing Changed the Way We Look - Hardcover

Tungate, Mark

Hardcover

ISBN 10: 0749461810 ISBN 13: 9780749461812

Publisher: Kogan Page, 2011

Synopsis

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

About this title

Review:

"Recommended in The Style List by Stylist Magazine" (Stylist 2011-10-19)

"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." (Legal Strategy Review)

Book Description:

Describes how brands are using digital to get closer to their customers and analyzes the marketing strategies used by those who succeed

Full of fascinating detail and first-hand interviews with senior figures from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor

Compares attitudes to beauty from around the world and examines the rise of organic beauty products within this realm

About this edition

• Publisher: Kogan Page
• Publication date: 2011
• ISBN 10: 0749461810
• ISBN 13: 9780749461812
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288