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Gamesman, tactician, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his bestseller THE USE OF LATERAL THINKING in 1967 de Bono has brought about a revolution in the way we think, with creativity as the watchword. His radical ideas have been published in over fifty books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists.
In spite of his success de Bono is an enigma to the millions who have read his books and attended his seminars. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas, showing how they have been employed in businesses around the world.
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signed by Edward De BonoReview:
This book underlines the continuing critical importance of de Bono¹s
thinking...is full of examples which explain how de Bono developed his
now famous lateral-thinking skills...[and] confirmed for me that I would
much prefer my kids to be taught at a school designed by de Bono than one
designed by Woodhead.
The book is packed with descriptions of his ideas and examples of lateral
thinking. It is this, to my mind, that makes the book fascinating trying
to work out the puzzles for oneself, or trying to see how one would react in
a similar situation.
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Book Description Hardcover. Condition: Brand New. New. Seller Inventory # DH29pg1906to2205-14318
Book Description Condition: New. New. Seller Inventory # E-0747271429
Book Description Condition: New. New. Seller Inventory # M-0747271429