Breaking Out of the Box: The Biography of Edward De Bono

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9780747271420: Breaking Out of the Box: The Biography of Edward De Bono
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Gamesman, tactician, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his bestseller THE USE OF LATERAL THINKING in 1967 de Bono has brought about a revolution in the way we think, with creativity as the watchword. His radical ideas have been published in over fifty books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists.

In spite of his success de Bono is an enigma to the millions who have read his books and attended his seminars. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas, showing how they have been employed in businesses around the world.

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Product Description:

signed by Edward De Bono

Review:

This book underlines the continuing critical importance of de Bono¹s
thinking...is full of examples which explain how de Bono developed his
now famous lateral-thinking skills...[and] confirmed for me that I would
much prefer my kids to be taught at a school designed by de Bono than one
designed by Woodhead.

(Charles Leadbeater, The Independent)

The book is packed with descriptions of his ideas and examples of lateral
thinking. It is this, to my mind, that makes the book fascinating ­ trying
to work out the puzzles for oneself, or trying to see how one would react in
a similar situation.

(The Oxford Times)

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Other Popular Editions of the Same Title

9780747264521: Breaking out of the Box: The Biography of Edward De Bono

Featured Edition

ISBN 10: 074726452X ISBN 13: 9780747264521
Publisher: Headline, 2002
Softcover

9780747271437: Breaking Out of the Box: The Biography of Edward De Bono

Headline, 2001
Softcover

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