Shedroff, Nathan Experience Design

ISBN 13: 9780735710788

Experience Design

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9780735710788: Experience Design
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With Experience Design, Nathan Shedroff has designed and written a book for those in the digital and related design professions, especially those creating online and interactive media who are looking for core inspiration and meaning in their work. This is a book directly at the intersection of today's design disciplines - interaction design, information design, visual design, and more. Shedroff provides not only a way of designing online experience, but also, and more importantly, an approach to all design, whether it be of products, services, environments, or events. Read cover-to-cover, Experience Design is a kind of textbook that presents theories and examples. Opened to any page at random, it is a source of inspiration that challenges your thinking about your creative work.

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Review:

Experience Design's layout is itself an experience in design. With its dynamic typography and visually elusive chapter divisions, it is definitely not a how-to manual or even a primer on software. It's more like a visual and textual think-piece: a personal gallery of intriguing user experiences, eg: online shopping or offline dinner parties--even human-to-human conversation. (You can get an idea of this at the book's companion Web site: www.experiencedesignbooks.com.)

Every spread is filled with images (in some cases, the very typography is like an image) that illustrate specific issues in experience design. Examples range from Web sites to traffic signs to restaurants. Whether discussing a young woman's online diary (www.moments.org); the seating arrangements at Emeril's Delmonico restaurant in New Orleans; the complaint community at Kvetch.com; the garden-like bounty of Nokia mobile phone covers; or the "simpler" experiences of matches, tarot cards or Bang & Olufsen home media products, author Shedroff invites readers to figure out what the attraction is, what keeps the user engaged and how the experience gets resolved. Among the general topics explored are navigation in information design, usability in interface design and narrative structure in interaction design. All come with online and offline examples (eg: the Louvre for "offline" navigation and www.thehungersite.com for online usability).

Shedroff is an experience strategist and has designed experiences in a variety of media, especially interactive and information design and branding. His client list includes Herman Miller, Nike, Bell Atlantic, Swissbank and Microsoft. In 1995 I.D. named him one of the 40 most important designers in the country. Here his analyses, like the form of the book, are open and flowing. Whether he's discussing wayfinding, personal meaning or the use of metaphoric devices, Shedroff raises important questions for anyone involved in design today. In many ways, this book is like a list of author's favourites--albeit a list in which each item illuminates some kernel of contemporary design wisdom. --Angelynn Grant

Review:

"A stunning book that would be equally at home in the art or IT sections of the bookshop."Freelance Informer, Aug 2001 "It provides a visually eclectic assortment of sources."WEBSPACE, Aug 2001

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9780613917339: Experience Design

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ISBN 10:  0613917332 ISBN 13:  9780613917339
Publisher: Tandem Library, 2001
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