Communication Models for the Study of Mass Communications

Mcquail, Denis; Windahl, Sven

Softcover

ISBN 10: 058203650X ISBN 13: 9780582036505

Publisher: Routledge, 1993

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Synopsis:

Follows the development of communication theory from its original definition as a process of message transmission from sender to receiver, to the modern context of communication within an international society. The authors present in a simple, concise manner the main existing models of the mass communication process, in whole and in part. Emphasis is placed on the communication processes which have been developed over the last thirty years.