How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world - Hardcover

Bierut, Michael

Hardcover

ISBN 10: 0500518262 ISBN 13: 9780500518267

Publisher: Thames and Hudson Ltd, 2015

Synopsis

A monograph, manual and manifesto by one of the world s leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

About this title

Review:

In anticipation of the launch of his new book ... Michael will talk to Patrick about his 25 years at Pentagram and provide insight into an illustrious career spanning ever aspect of graphic design. --Creative Review

Stunning work throughout. --Typetoken

About the Author:

Michael Bierut's career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale's School of Art and a fellow of its School of Management.

About this edition

• Publisher: Thames and Hudson Ltd
• Publication date: 2015
• ISBN 10: 0500518262
• ISBN 13: 9780500518267
• Binding: Hardcover
• Number of pages: 320