Passions Within Reason: The Strategic Role of the Emotions

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9780393960228: Passions Within Reason: The Strategic Role of the Emotions
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The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.

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This examination of the selfishness advocated by the "me generation" juxtaposes acknowledged selfless acts in business, political and personal life with emotional signals such as blushing, indicating moral judgements, and draws an optimistic conclusion as to human motivation.

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9780393026047: Passions within Reason: The Strategic Role of the Emotions

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Publisher: W. W. Norton & Co., 1989
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