The Adobe SiteCatalyst Handbook: An Insider's Guide - Softcover

Greco, Adam Greco

Softcover

ISBN 10: 032185991X ISBN 13: 9780321859914

Publisher: Adobe Press, 2012

Synopsis

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market.
 
The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.
 
You’ll learn how to:

* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst

About this title

Product Description:

The Adobe SiteCatalyst Handbook: An Insider's Guide is devoted to teaching people how to use Adobe's industry-leading web analytics tool: SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture). While there are many general web analytics books available in the marketplace, there are none on Adobe SiteCatalyst and specifically on how to use SiteCatalyst to improve your website. The Adobe SiteCatalyst Handbook is designed to walk readers through the building blocks of SiteCatalyst, while at the same time providing real world examples of how the concepts being taught can be applied. The first half of the book focuses on program fundamentals, starting with the basics of defining variables, collecting traffic data, and setting up pathing, dashboards and other basic features, then going on to more advanced features. The second half of the book shares advanced implementation techniques, including tracking external and internal campaigns, pathing analysis and bounce rates, and quality assurance. After completing the entire book, readers will be armed with the knowledge they need to take their Adobe SiteCatalyst implementation to the next level.

About the Author:

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture (now Adobe) Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of SiteCatalyst. After Adobe, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire Adobe SiteCatalyst infrastructure, turning it into a world-class program. Mr. Greco is known for his expertise in Adobe SiteCatalyst and over the years has shared this expertise through his popular "Omni Man" blog and also co-founded the award-winning Beyond Web Analytics podcast.  Mr. Greco is now a Senior Partner at Web Analytics Demystified, a leading web analytics consultancy.

About this edition

• Publisher: Adobe Press
• Publication date: 2012
• ISBN 10: 032185991X
• ISBN 13: 9780321859914
• Binding: Paperback
• Number of pages: 360