This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Condition: New. Seller Inventory # DADAX0304332550