Marketing for Schools (Cassell Education)

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9780304332557: Marketing for Schools (Cassell Education)
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Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.

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9780304332533: Marketing for Schools (Cassell Education)

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ISBN 10:  0304332534 ISBN 13:  9780304332533
Publisher: Continuum International Publishi..., 1995
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