Items related to Marketing for Schools (Cassell Education)

Marketing for Schools (Cassell Education)

0 avg rating
( 0 ratings by Goodreads )
 
9780304332557: Marketing for Schools (Cassell Education)
View all copies of this ISBN edition:
 
 

Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780304332533: Marketing for Schools (Cassell Education)

Featured Edition

ISBN 10: 0304332534 ISBN 13: 9780304332533
Publisher: Continuum International Publishi..., 1995
Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Ian G. Evans
Published by Continuum Intl Pub Group (Sd) (1995)
ISBN 10: 0304332550 ISBN 13: 9780304332557
New Paperback Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Paperback. Condition: New. Seller Inventory # DADAX0304332550

More information about this seller | Contact this seller

Buy New
57.60
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds