Principles of Marketing, Global Edition

Kotler, Philip; Armstrong, Gary

Softcover

ISBN 10: 0273786997 ISBN 13: 9780273786993

Publisher: Pearson, 2013

For Principles of Marketing courses using a comprehensive text.

 

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

About the Author:

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.