Overall WINNER - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
"synopsis" may belong to another edition of this title.
"Businesses and governments are obsessed with setting metrics. These are almost always numerical representations of some objective reality. And that's where the problem lies. First of all because such metrics can almost always be gamed. But also because they often translate badly into subjective experience. Finally here is a book which tackles this problem and has simple, practical principles for solving it. It is part of a whole movement in social science and marketing which leads me to believe - and indeed to hope - that the next revolution will be not technological but psychological."
Rory Sutherland, Vice-Chairman of Ogilvy UK & TED Speaker
Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
Written for results
Practical advice that’s easy to implement
Start making improvements fast
Everything you need
Get started immediately using the companion worksheets
No jargon
Effortless to read
No previous knowledge required
Inspiring examples
Key ideas are brought to life by great case studies
Universally applicable
The principles work for any product or service, however large the business
Concise and skimmable
Read a chapter a day on your commute
Get what you need, whatever your time limits
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: new. Paperback. Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune. Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple "ten principles" format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gu puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780273775089
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