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This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.
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Lecturers' comments on the fourth edition:
"Good, clear comprehensive coverage. An excellent introduction."
"Well written - to the point - excellent as a guide."
"An excellent introduction to the key components and issues relating to the tourism industry - comprehensive."
"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway’s accessible text has long been a classic and continues to be essential student reading."
Dr Nigel Morgan
Reader in Tourism Studies
University of Wales Institute, Cardiff
The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.
This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry – from small-scale local attractions to the world-wide appeal of major destinations.
Among the key topics covered in the book are:
- the global economic, socio-cultural and environmental impacts of tourism
- technological change and its impact on the industry
- the historical and future developments of the industry
- the structure and sectors of travel and tourism
- further reading and references for more extensive study
Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England
Neil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt’s Guides to Estonia, the Baltic Capitals and Tallinn
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Book Description Condition: New. New. Seller Inventory # Q-0273701614