Building Customer Loyalty (Institute of Management/Pitman Publishing S.)

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9780273600800: Building Customer Loyalty (Institute of Management/Pitman Publishing S.)
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This book provides ideas on how to make customers come back again and again. The author gives a practical explanation of why customer loyalty is so important and demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction. It includes practical case studies from ten business sectors, explains to how to analyze information requirements and how to measure the effectiveness of communications. It is designed for sales, marketing customer service and administration staff who have contact with customers.

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Linton, Ian
Published by Financial Times Management (1993)
ISBN 10: 027360080X ISBN 13: 9780273600800
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Published by Financial Times Prentice Hall (1993)
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Published by Financial Times Prentice Hall (1993)
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Book Description Financial Times Prentice Hall, 1993. Paperback. Condition: Very Good. Building Customer Loyalty (Institute of Management/Pitman Publishing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273600800

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Published by Financial Times Prentice Hall 06/05/1993 (1993)
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Book Description Financial Times Management, 1993. Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003782170

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Book Description Financial Times Management, 1993. Soft Cover. Condition: Very Fine. Dust Jacket Condition: As New. Used book in good condition.No Highlighting/Marking/Underline,Neat & Clean Copy.Ships with tracking and packaged with care.Buy with confidence, excellent customer service!. Seller Inventory # BK 0026178 JB_DB

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