Nollywood Stars: Media and Migration in West Africa and the Diaspora (New Directions in National Cinemas) - Softcover

Tsika, Noah A.

Softcover

ISBN 10: 0253015758 ISBN 13: 9780253015754

Publisher: Indiana University Press, 2015

Synopsis

In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry’s top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde’s cameo role on VH1’s popular seriesHit the Floorto Oge Okoye’s startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.

About this title

Review:

Tsika makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars. He offers a complex, powerful, detailed, and engaging consideration of the actors' performances and films, addressing their many points of intersection with technology, advertising, music, the corporate realm, and various formations of cultural and economic imperialism. Author: Christina Lane Source: University of Miami

From the Author:

Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.

About this edition

• Publisher: Indiana University Press
• Publication date: 2015
• ISBN 10: 0253015758
• ISBN 13: 9780253015754
• Binding: Paperback
• Number of pages: 374