Contemporary Thoughts on Corporate Branding and Corporate Identity Management

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9780230543140: Contemporary Thoughts on Corporate Branding and Corporate Identity Management
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This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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Book Description:

A new look at the latest thinking and issues in the areas of branding, identity and communication, using examples of organisations from different sectors.

About the Author:

T. C. MELEWAR is a Professor of Marketing and Strategy at Brunel Business School, UK. Formerly a Lecturer at Warwick Business School, UK and MARA Institute of Technology, Malaysia. He was also a Senior Lecturer at De Montfort University, Leicester. He has published in leading journals such as the European Journal of Marketing, Journal of International Business Studies, and the Journal of Brand Management. His current research interests include corporate identity, marketing communications and international marketing strategy.

ELIF KARAOSMANOĞLU is a Lecturer at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD at Warwick Business School, UK. She has contributed to leading marketing conferences' proceedings and co-authored articles with Prof T C Melewar, which have been published in the European Journal of Marketing, Journal of General Management and Journal of Brand Management. Her research interests cover corporate identity/corporate image interface and corporate communications.

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