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MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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Book Description Condition: good. Item may not include associated media. Used books may have cover wear and markings inside. Access codes and supplements such as CDs or software are not guaranteed with used items. *We are unable to ship internationally*. Seller Inventory # pb2-122a
Book Description Allyn & Bacon, Incorporated, 2014. Condition: Good. 5th ed. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # 339543-6