Strategic Marketing: Theory & Applications for Competitive Advantage: Theory and Applications for Competitive Advantage - Softcover

9780195987065: Strategic Marketing: Theory & Applications for Competitive Advantage: Theory and Applications for Competitive Advantage

Softcover

ISBN 10: 0195987063 ISBN 13: 9780195987065

Publisher: OUP Southern Africa, 2009

Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.

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About the Author:

P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo

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PublisherOUP Southern Africa
Publication date2009
ISBN 10 0195987063
ISBN 13 9780195987065
BindingPaperback
Number of pages384
EditorVenter Peet, Jansen Van Rensburg Mari

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Strategic Marketing

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Published by Oxford University Press 1899-12-30 (1899)

ISBN 10: 0195987063 ISBN 13: 9780195987065

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Book Description Condition: Very Good. 0195987063 Very Good Condition and Unread! Text is clean and unmarked! Light shelf wear to cover from storage, crease. Has a small black line on bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States. **Heavier books will require additional postage for International**. Seller Inventory # OXPB15NOVKVG-124D-0195987063

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Strategic Marketing

Venter, Peet : Van Rensburg, Mari Jansen

Published by Oxford University Press (2012)

ISBN 10: 0195987063 ISBN 13: 9780195987065

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Book Description Paperback. Condition: Good. wraps are shelf rubbed and creased. thorough annotations, highlighting and notes I text. sound binding. fairly good copy.[SK]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 93ir

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