Marketing: Theory, Evidence, Practice

4.27 avg rating
( 37 ratings by Goodreads )
 
9780195590296: Marketing: Theory, Evidence, Practice
View all copies of this ISBN edition:
 
 

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.

This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

"synopsis" may belong to another edition of this title.

About the Author:

Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780195573558: Marketing: Theory, Evidence, Practice

Featured Edition

ISBN 10: 0195573552 ISBN 13: 9780195573558
Publisher: OUP Australia & New Zealand, 2013
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Byron Sharp
Published by Oxford University Press Australia, Australia (2018)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description Oxford University Press Australia, Australia, 2018. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals. Seller Inventory # AOP9780195590296

More information about this seller | Contact this seller

Buy New
74
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

2.

Sharp, Byron (professor Of Marketing Science, University Of South Australia)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Quantity available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 29999658-n

More information about this seller | Contact this seller

Buy New
73.56
Convert currency

Add to Basket

Shipping: 1.87
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

Sharp, Byron
Published by OUP Australia and New Zealand (2017)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Quantity available: 15
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)

Book Description OUP Australia and New Zealand, 2017. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780195590296

More information about this seller | Contact this seller

Buy New
81.10
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

4.

Sharp, Byron (professor Of Marketing Science, University Of South Australia)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Quantity available: 5
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 29999658-n

More information about this seller | Contact this seller

Buy New
66.63
Convert currency

Add to Basket

Shipping: 15
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

5.

Byron Sharp
Published by Oxford University Press Australia, Australia (2018)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Oxford University Press Australia, Australia, 2018. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketingRevised chapter: The Marketing Environment Focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental changeUpdated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)Updated and new practitioner profiles. Seller Inventory # BTA9780195590296

More information about this seller | Contact this seller

Buy New
86.25
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

6.

Byron Sharp
Published by OUP Australia & New Zealand 2017-11-30 (2017)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 20
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description OUP Australia & New Zealand 2017-11-30, 2017. Paperback. Condition: New. Seller Inventory # 6666-OUP-9780195590296

More information about this seller | Contact this seller

Buy New
71.62
Convert currency

Add to Basket

Shipping: 14.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

7.

Sharp, Byron
Published by Oxford Univ Pr (2018)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Oxford Univ Pr, 2018. Paperback. Condition: Brand New. 2nd pap/psc edition. 832 pages. 9.50x8.00x1.25 inches. In Stock. Seller Inventory # __0195590295

More information about this seller | Contact this seller

Buy New
80.89
Convert currency

Add to Basket

Shipping: 10
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

8.

Sharp, Byron
Published by Oxford University Press (2018)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 1
Seller:
GlassFrogBooks
(Hawthorne, CA, U.S.A.)

Book Description Oxford University Press, 2018. Paperback. Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0195590295-2-1

More information about this seller | Contact this seller

Buy New
94.01
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

9.

Sharp, Byron
Published by OUP Australia and New Zealand (2017)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Quantity available: 15
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description OUP Australia and New Zealand, 2017. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780195590296

More information about this seller | Contact this seller

Buy New
69.44
Convert currency

Add to Basket

Shipping: 25
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

10.

Byron Sharp
Published by Oxford University Press (2017)
ISBN 10: 0195590295 ISBN 13: 9780195590296
New Paperback Quantity available: 5
Seller:
AussieBookSeller
(Lidcombe, NSW, Australia)

Book Description Oxford University Press, 2017. Paperback. Condition: New. 2nd. Paperback. TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providi.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 832 pages. 1.740. Seller Inventory # 9780195590296

More information about this seller | Contact this seller

Buy New
78.03
Convert currency

Add to Basket

Shipping: 26.15
From Australia to U.S.A.
Destination, rates & speeds