Items related to Effective Marketing Research in Canada

Effective Marketing Research in Canada - Hardcover

Onur Bodur, H.; Zikmund, William G.

 
9780176252083: Effective Marketing Research in Canada
Hardcover
ISBN 10: 0176252088 ISBN 13: 9780176252083
Publisher: Nelson Canada, 2007
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"Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age.

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  • PublisherNelson Canada
  • Publication date2007
  • ISBN 10 0176252088
  • ISBN 13 9780176252083
  • BindingHardcover
  • Number of pages528

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William G. Zikmund
Published by Nelson College Indigenous (2007)
ISBN 10: 0176252088 ISBN 13: 9780176252083
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