Essence of Competitive Strategy, The (The Essence of Management) - Softcover

Faulkner, David

Softcover

ISBN 10: 0132914778 ISBN 13: 9780132914772

Publisher: Prentice Hall Ptr, 1994

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

About the Author:

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

• Publisher: Prentice Hall Ptr
• Publication date: 1994
• ISBN 10: 0132914778
• ISBN 13: 9780132914772
• Binding: Paperback
• Edition number: 1
• Number of pages: 140