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Perfect Marketing (The perfect series)

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9780099505211: Perfect Marketing (The perfect series)
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Beginning by describing the various aspects of marketing, and distinguishing it from sales, this book continues by discussing in detail the different parts of a marketing campaign, from market research and the setting of objectives, to co-ordinating information and departmental work into a successful formula. Advertising, direct and database marketing, and the roles of design and public relations, are also covered, and the book ends with a "survival check-list".

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ISBN 10: 0099505215 ISBN 13: 9780099505211
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