"synopsis" may belong to another edition of this title.
While its title might imply that you can get a good business plan together in a weekend, this is not, by any means, a 'quick-fix' book, and Johnson does not offer shortcuts or easy options. His emphasis is on research, preparation and careful construction of the plan and successive chapters walk you through the stages in logical sequence. Example business-plan pages, tables for you to complete, check lists and a myriad of questions will help you get your thoughts in order, while the surrounding text explains what you should be doing, and why, at every turn.
The book is very easy to read. Johnson explains jargon and 'business-speak' using an informal, almost chatty, style. There are plenty of examples of how you might go about things depending on the nature of your new business, and pointers towards good practice. Questions pop up almost relentlessly, helping to ensure that you really have thought everything through. To round things off, the final chapter of the book is an outline business plan which you can fill in to make your own.--Sandra Vogel
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Book Description Paperback. Condition: Very Good. A guideline on how to set out a good business plan, an essential requirement for any new business. The first section is an easy-to-follow guide setting out a logical business plan. The second section is a detachable blank business plan which can be filled in by the reader. Ron Johnson also wrote How to Manage People, Company Training Policy and Practice and Building Success through People. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003042882
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Book Description Hardcover. Condition: Very Good. **HARDBACK** in unclipped dust jacket; No stamps or inscriptions; clean copy in very good condition. Seller Inventory # mon0000248230