Items related to Managing Brands

Laforet, Sylvie Managing Brands

ISBN 13: 9780077117481

Managing Brands

3.33 avg rating
( 3 ratings by Goodreads )
 
9780077117481: Managing Brands
View all copies of this ISBN edition:
 
 

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today’s business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today’s brand manager, including:
·Brand equity- what brands are worth to companies and how they can be valued
·Building brands and building the business- how brands contribute the success of corporations and companies ·The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.

"synopsis" may belong to another edition of this title.

Shipping: £ 3.99
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780077122867: Managing Brands

Featured Edition

ISBN 10: 0077122860 ISBN 13: 9780077122867
Publisher: Mcgraw Hill Higher Education
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Sylvie Laforet
Published by McGraw-Hill Education 2009-11-16, London (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New paperback Quantity: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description paperback. Condition: New. Language: eng. Seller Inventory # 9780077117481

More information about this seller | Contact this seller

Buy New
£ 49.99
Convert currency

Add to Basket

Shipping: £ 3.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Sylvie Laforet
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description Paperback. Condition: New. ed. Language: English. Brand new Book. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including:*Brand equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Seller Inventory # AA39780077117481

More information about this seller | Contact this seller

Buy New
£ 54.48
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Laforet, Sylvie
Published by McGraw-Hill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New PAP Quantity: 15
Seller:
PBShop.store US
(Wood Dale, IL, U.S.A.)

Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CM-9780077117481

More information about this seller | Contact this seller

Buy New
£ 65.06
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Sylvie Laforet
Published by McGraw-Hill Education - Europe (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback / softback Quantity: > 20
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780077117481

More information about this seller | Contact this seller

Buy New
£ 60.17
Convert currency

Add to Basket

Shipping: £ 9.95
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Laforet, Sylvie
Published by Mcgrawhill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Paperback. Condition: Brand New. In Stock. Seller Inventory # __0077117484

More information about this seller | Contact this seller

Buy New
£ 67.75
Convert currency

Add to Basket

Shipping: £ 10
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Laforet, Sylvie
Published by McGraw-Hill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New PAP Quantity: 15
Seller:
PBShop.store UK
(Fairford, GLOS, United Kingdom)

Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CM-9780077117481

More information about this seller | Contact this seller

Buy New
£ 56.49
Convert currency

Add to Basket

Shipping: £ 25
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Laforet, Sylvie
Published by McGraw-Hill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Softcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 0077117484-2-1

More information about this seller | Contact this seller

Buy New
£ 86.35
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Sylvie Laforet
Published by McGraw-Hill Higher Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity: > 20
Seller:
Welcome Back Books
(Toledo, OH, U.S.A.)

Book Description Paperback. Condition: NEW. Clean and crisp and new!. Seller Inventory # 3527903828

More information about this seller | Contact this seller

Buy New
£ 93.67
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Sylvie Laforet
Published by 0 0 (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New 0 Quantity: 20
Seller:
Chiron Media
(Wallingford, United Kingdom)

Book Description Condition: New. Seller Inventory # 6666-ING-9780077117481

More information about this seller | Contact this seller

Buy New
£ 90.98
Convert currency

Add to Basket

Shipping: £ 14.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Sylvie Laforet
Published by McGraw-Hill Education - Europe (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback / softback Quantity: > 20
Print on Demand
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780077117481

More information about this seller | Contact this seller

Buy New
£ 111.64
Convert currency

Add to Basket

Shipping: £ 9.95
From United Kingdom to U.S.A.
Destination, rates & speeds