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Principles of Services Marketing - Softcover

 
9780077107949: Principles of Services Marketing
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With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.

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From the Publisher:
New colour text design improves the presentation and navigation of material for students
About the Author:
Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.

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9780077129514: Principles of Services Marketing

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ISBN 10:  ISBN 13:  9780077129514
Publisher: McGraw-Hill Education / Europe, ..., 2011
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Published by McGraw Hill Higher Education (2004)
ISBN 10: 0077107942 ISBN 13: 9780077107949
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Adrian Palmer ,
Published by McGraw Hill Higher Education (2004)
ISBN 10: 0077107942 ISBN 13: 9780077107949
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