Items related to Principles of Services Marketing
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications. One case study per chapter is a feature of this edition, and these are taken from newspaper articles written to stress basic principles and to reduce perishability with time.
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From the Publisher:
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
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About the Author:
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date1998
- ISBN 10 0077094344
- ISBN 13 9780077094348
- BindingPaperback
- Edition number2
- Number of pages340
- Rating
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Principles of Services Marketing
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(1998)
ISBN 10: 0077094344
ISBN 13: 9780077094348
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Book Description Paperback. Condition: Very Good. Principles of Services Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077094348
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Principles of Services Marketing
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00077094344-G
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Principles of Services Marketing
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077094348
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Principles of Services Marketing (2nd Edn)
Published by
McGraw-Hill
(1998)
ISBN 10: 0077094344
ISBN 13: 9780077094348
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780077094348. Seller Inventory # 9297462
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