International Marketing - Hardcover

Graham, John; Cateora, Philip; Gilly, Mary

Hardcover

ISBN 10: 0073529974 ISBN 13: 9780073529974

Publisher: McGraw-Hill Education, 2012

Synopsis

Title: International Marketing <>Binding: Hardcover <>Author: PhilipR.Cateora <>Publisher: Irwin/McGraw-Hill

About this title

About the Author:

Phillip R. CateoraProfessor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educators Associations Educator of the Year Award. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0073529974
• ISBN 13: 9780073529974
• Binding: Hardcover
• Number of pages: 672