Strategic Management: Concepts and Cases - Softcover

Strickland, Alonzo J.; Thompson Jr., Arthur A.

Softcover

ISBN 10: 0071121315 ISBN 13: 9780071121316

Publisher: McGraw Hill Higher Education, 2001

Synopsis

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About this title

From the Publisher:

The text material for 13th Edition matches the text material for 12th. The case lineup for the 13th Edition features an entirely new case lineup.
Chapter 7, New Business Models and Strategies for the Internet Economy, is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
Chapter 6, Strategies for Competing in Globalizing Markets, increases the global scope of the new edition, a key area of concern to most strategy instructors.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 350 text pages).
In addition to the new Global Strategy chapter, Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Following Chapter 11 and prior to Case 1, we have once again included "A Guide to Case Analysis" that gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis.

Synopsis:

This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features a collection of dot.com/new economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-US companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations and more.

About this edition

• Publisher: McGraw Hill Higher Education
• Publication date: 2001
• ISBN 10: 0071121315
• ISBN 13: 9780071121316
• Binding: Paperback