Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World

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9780060834166: Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World
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Your business can take a lesson from the American military's fighter pilots. At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.

What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too.

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Synopsis:

According to former Air Force pilot-turned-management guru James D. Murphy, businesses need to take a lesson from the American military's fighter pilots. While F-15s, F-16s and F/A-18s are the ultimate aerial combat machines, they are entirely dependent on the men and women who fly and maintain them. At Mach 2, the instrument panel is screaming out information, the horizon is a blur, the wingman is busy, the pilot's busy, the jet is hanging on the edge-and yet fighter pilots handle it routinely. It's not much different in today's fast-paced, unforgiving world of business. By analysing the work environment and attacking its centers of gravity in parallel, he shows how to use the Plan-Brief-Execute-Debrief-Win cycle to revolutionize chances for your business's success.

About the Author:

James D. Murphy is the CEO of Afterburner, Inc., a consulting firm he founded in 1996 after four years in sales management and eight years as an F-15 fighter pilot. Murphy is also the author of Business Is Combat, and lives in Atlanta, Georgia.

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