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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely9780007256532

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9780007256532: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely9780007256532
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9780061353246: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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ISBN 10: 0061353248 ISBN 13: 9780061353246
Publisher: Harper Perennial, 2010
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9780062018205: Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions

Harper, 2010
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9780061353239: Predictably Irrational: The Hidden Forces That Shape Our Decisions

Harper, 2008
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9780007368549: Predictably Irrational: The Hidden Forces that Shape Our Decisions

Harper..., 2010
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Book Description Paperback. Condition: New. Language: English. Brand new Book. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Seller Inventory # AA89780007256532

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Book Description Paperback. Condition: new. Paperback. Why do smart people make irrational decisions every day? The answers will surprise you. PREDICTABLY IRRATIONAL is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780007256532

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Book Description Paperback. Condition: New. Language: English. Brand new Book. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Seller Inventory # FOY9780007256532

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