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What They Don't Teach You at Harvard - Softcover

 
9780006369530: What They Don't Teach You at Harvard
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Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues like analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

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Review:
Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)

Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)

The undisputed king of sports marketing (BBC Sport)

The most powerful man in sport (Sports Illustrated)

He was a genius when it comes to sports marketing (Tiger Woods)

His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
Book Description:
The bestselling business classic by the sports management legend

"About this title" may belong to another edition of this title.

  • PublisherHarperCollins Business
  • Publication date1994
  • ISBN 10 0006369537
  • ISBN 13 9780006369530
  • BindingPaperback
  • Number of pages256
  • Rating

Other Popular Editions of the Same Title

9780553345834: What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive

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ISBN 10:  ISBN 13:  9780553345834
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