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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780004990378
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Book Description Taschenbuch. Condition: Neu. Neuware - This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments. Seller Inventory # 9780004990378
Book Description Paperback. Condition: new. Paperback. Designed to help both students and the general reader gain a pratical understanding of the strategic marketing process, this text uses a variety of international cases to demonstrate how strategic marketing concepts can be applied to real-life situations, and how marketing soluitions are found in different business sectors and environments. In selecting the 20 case studies, the authors have included both the marketing successes and failures of companies. This book offers an understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780004990378