Media Coverage of J.M.W. Turner National Gallery of Australia 1996 (Paperback Facsimili)

About this Item

Media Coverage of J.M.W. Turner National Gallery of Australia, Canberra 16 March-10 June 1996 and National Gallery of Victoria, Melbourne 27 June-10 September 1996 (1996 Paperback Facsimile Compilation of News Paper and Media Reports) Provenance: This compilation was previously owned by •Evelyn Joll, art dealer and art historian, born February 6 1925; died March 27 2001. Evelyn Joll won an academic reputation, chiefly through his work on JMW Turner. Condition and Description: Very good condition used 1996 Paperback Facsimile Compilation of News Paper and Media Reports. No author/editor shown. Approx dims: 295mm h x 210mm w x 22mm d. Intact clean condition bound plain card covers with some signs of handling. This document consists of circa 150 clean facsimile copy pages (English text) from news paper, magazine and media reports no inscriptions. Synopsis: The enormously popular JMW Turner exhibition set new benchmarks for the National Gallery of Australia. This most significant exhibition of Turner's paintings and watercolours shown in Australia for well over three decades attracted some 240,502 visitors over 87 days in Canberra and more than 180,000 visitors over 75 days in Melbourne. More than 67,000 exhibition catalogues were sold making the Turner catalogue the most successful publication ever published by the National Gallery of Australia. The 35 oil paintings, 63 watercolours and 19 prints were lent by 41 institutions and 11 private collections, significantly aided by the endeavours of Mr Evelyn Joll, the National Gallery's Turner consultant in London. Turner obtained enormous international support as a result of its ambitious intention which was not simply to celebrate Turner's art but to present new ways of looking at the artist's work. Visitor survey results revealed very high levels of awareness of the Turner Exhibition. The most effective communications for both repeat and new visitors were through print media with up to 51 per cent awareness, and through television news stories (up to 32 per cent awareness). Television advertising about the Turner Exhibition reached one in four visitors. Word of mouth promotion was also high at more than 39 per cent. Seller Inventory # ABE-1470904921046

Bibliographic Details

Title: Media Coverage of J.M.W. Turner National ...

Binding: Soft cover

Condition: Very Good