In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

About the Author

C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School and co-author of the landmark best seller, Competing for the Future. His research, for over twenty years, has consistently focused on "next" practices. Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Business School. His research focuses on new frontiers in co-creating value.

"About this title" may belong to another edition of this title.

Store Description

Librer�a especializada en libros jur�dicos, de econom�a, de empresa, de historia y Ciencias Sociales en general

Visit Seller's Storefront

Seller's business information

MARCIAL PONS LIBRERO S.L.
SAN SOTERO, 6, MADRID, 28037, Spain

Sale & Shipping Terms

Terms of Sale

La disponibilidad de los libros mostrados depende de las ventas realizadas tanto a trav�s de Iberlibro como de las ventas directas en nuestras librer�as. El env�o del pedido se realiza entre las 24/48 horas siguientes a la recepci�n del mismo y siempre que sea en d�as laborables. Los env�os se realizan por agencias courier de transporte. Puede anular su pedido en todo momento sin ning�n gasto por su parte siempre que el pedido no haya sido enviado, en caso de que el pedido haya salido de nuestra...

More Information

Shipping Terms

Los costes de env�o para Espa�a(pen�nsula) se basan en la suposici�n de que los libros seleccionados pesan hasta 5 Kg. Si los libros seleccionados por usted son m�s pesados o muy grandes nos pondremos en contacto con usted para comunicarle el gasto extraordinario requerido. ATENCI�N: Para env�os a las Islas Canarias, Ceuta, Melilla e Islas Baleares los costes de env�o no tienen el mismo importe que el indicado para pen�nsula, deber� ser consultado. Los costes de env�o para otros pa�ses depender�n de la zona a la que pertenezcan estos, si su pa�s no aparece en el listados de paises a seleccionar ser� tenido en cuenta como ENV�OS INTERNACIONALES y nos pondremos en contacto con usted para indicarle cual es el precio concreto de los gastos de transporte. El coste se tiene en cuenta desde 1 kg y solo se refieren a los gastos de transporte no estando incluidos otros importes que por las normas de aduanas puedan interferir en la gesti�n de la entrega del paquete.