Winning Combinations: The Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies

Botkin, James W.; Matthews, Jana B.

ISBN 10: 047153658X ISBN 13: 9780471536581

Published by Wiley, 1992

Language: English

Condition: Used - Good Hardcover

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Bibliographic Details

Title

Winning Combinations: The Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies

Publisher

Wiley

Publication Date

1992

Language

English

ISBN 10

047153658X

ISBN 13

9780471536581

Binding

Hardcover

Edition

1st Edition

Condition

Good

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About this title

Synopsis

Describes the growing popularity of mergers between small and large companies in order to compete more successfully in the business world. The author describes how the marketing skills and distribution capacity of a major firm can enhance the innovative and specialized approach of a small company.

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