Public Relations: The Profession and the Practice

Baskin, Otis W.; Aronoff, Craig E.; Lattimore, Dan

ISBN 10: 0697201228 / ISBN 13: 9780697201225

Published by Brown & Benchmark Publishers, 1997

About this Item

As new. Incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. 508 pages. Size: 4to - over 9¾" - 12" tall. Seller Inventory # 008258

Bibliographic Details

Title: Public Relations: The Profession and the ...

Publisher: Brown & Benchmark Publishers

Publication Date: 1997

Binding: Hardcover

Condition: As New

Edition: Fourth Edition.

Book Type: Book

About this title

Synopsis:

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.